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Our Philosophy

A place where people, things and events cross paths

We create a space where "ヒト-people", "モノ-cuisine" and "コト-experience" intersect over great food and drinks. Founded in 2012, we turn connections into celebrations, bringing life’s moments to the table.

 

By visiting producers, exploring the land, and crafting inspired dishes, our team passionately shares the stories behind every ingredient with our guests.

We create a space where "ヒト-people", "モノ-cuisine" and "コト-experience" intersect over great food and drinks. Founded in 2012, we turn connections into celebrations, bringing life’s moments to the table.

 

By visiting producers, exploring the land, and crafting inspired dishes, our team passionately shares the stories behind every ingredient with our guests.

​ヒト
モノ
コト
コト
モノ
ヒト
people
ヒト

Support as a "Food Director"

We transform the inspiring ideas that arise from encounters with passionate producers and fresh ingredients into tangible creations. By understanding their characteristics, exploring approaches, and seeking balance, we refine each concept with care. ‘It’s good, but it can be better’—meeting that expectation is our mission. From recipe supervision to product development, production, branding, and event planning, we support a wide range of needs.

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Mutual understanding leads to collaboration.

Team CROSS thrives on co-creation that multiplies possibilities. When talents and resources intersect, we deepen partnerships through joint stores, pop-ups, and collaborations. Close collaboration fuels dedication and energy—this continuous synergy defines the CROSS style.

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With our partners, creativity is limitless.

Team CROSS’s journey is built on the support of trusted partners. From producers and restaurant experts to specialists in kitchens, design, systems, and talent development, we expand our creative possibilities together. Their support is invaluable, and we’re happy to introduce them when needed.

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Cuisine
モノ

A story is the best dish of all

The soil has history, the sea has legends, and the mountains have myths. The countless processes that take place before a dish is produced hold immeasurable value. Passion and passion attract people, move their hearts, and can even bring tears to their eyes. We have taken up the baton of such "delicious stories" and will continue to weave them, creating new ones.

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Convey what’s beyond delicious.

In an age where delicious food can be enjoyed anywhere, we operate restaurants across the country with a focus on being "healthy" and "caring for the earth." We believe that exquisite ingredients, sourced from scenic regions and imbued with the love of the chef, have the power to enrich people's lives. We continually question what lies beyond deliciousness and strive for constant innovation. We pursue sustainable deliciousness while caring for both the body and the earth.

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Sharing healthy & delicious flavors at home

We start by asking whether we’d serve it to a loved one. From that perspective, we craft themes suited to the ingredients and create products with care. Our lineup ranges from the signature “Medicinal Bouillon Shabu-Shabu” to additive-free gelato and seasonings made from carefully selected ingredients.

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experience
コト

A food journey beyond the guidebooks

A special experience: walking the land, meeting producers, and savoring the atmosphere with the food. Every Team CROSS journey is fully custom-made, offering a unique culinary adventure where participants share seasonal flavors and fleeting moments. Encounters found only here make the journey’s memories richer and lasting.

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Meeting and finishing there might work.

If the destination is the same, the journey there can be as you like. Stay a night early to visit a restaurant, or relax at a nearby hot spring while savoring the trip’s afterglow—both are wonderful. Of course, we can also offer suggestions and arrangements, letting you enjoy a journey that’s comfortable and true to your style.

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A community of gourmands

Delicious food and fine drinks naturally connect people. At Team CROSS, friends who truly enjoy eating and drinking come together. Just as like attracts like, we continue to expand these wonderful connections beyond our restaurants, nurturing a rich and vibrant community.

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